Specialization in Strategic Brand Management
specialization in Strategic Brand Management, a program in the field of management training at the University. The conception of the specialization in Strategic Brand Management will be based on clearly differentiated and potentializing factors of its strategic proposal of competitiveness, which are indicated in the curriculum that balances the two nuclear areas constituting the strategic process: marketing and communication. For this reason, the academic focus privileges the integral strategic management of the brand, by considering it as the most important marketing task.
Degree and level study
Specialization in Strategic Brand Management.Graduate.
Language of Instruction
Spanish.
English-taught subjects.
* To request the program stucture in English, please send an e-mail to internacionales@unisabana.edu.co
Duration
1 year.
Study Mode
Taught on campus during daytime hours.
Credits
24.
1 Colombian credit= 8 on-site hours + 40 hours of independent work (48 hours).
Type of academic training offered
Specialization.
Location
Program offered at La Sabana's main campus: Puente del Común, Km. 7, Autopista Norte de Bogotá. Chía, Cundinamarca, Colombia.
Code in the Colombian National Data System of Higher Education (SNIES, Spanish acronym): | 105177. |
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Tuition and other costs: | Registration: $ 150.000 COP/ 41 USD aprox. |
Qualified Registry issued by the National Education Ministry: | Qualified Registry by Resolution number 01247, January 28 2016, valid during 7 years.
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For more information, please see the website in Spanish.