This course will introduce participants to the study of Human Decision Making, a field that has gained in importance with the recent award in 2017 of the Noble Prize in Economics to Behavioral Economist R. Thaler and previously in 2002 to D. Kahneman. The course is, thus, contemporary and has immediate applications outside of the classroom for the daily life of participants and their organizations.

Students will analyze a series of scenarios where the psychological influences play a role in humans’ decisions as well as communications and strategies implemented by businesses and organizations to ensure the accomplishment of their goals.

By making participants well versed in the power of heuristics and biases affecting human decision-making they will leave the course prepared to design effective communications, policies and strategies for organizations while gaining awareness of their own pitfalls when making decisions.

Temas Principales

  • Fundamental psychological principles in decision-making
  • Introduction to Cognition and Emotion, Systems 1 & 2, in Decision Making
  • Prescriptive and descriptive modes of decision making
  • Decision Trees
  • Biases and heuristics in Decision-making, Fluency, Framing and other psychological factors that play a role in businessdecisions, governmental policy and communications
Santiago García, Ph.D
Rennes School of Business

 Idioma: inglés   No. horas: 36

 Horario: 9:00 a.m. a 1:00 p.m. 

 Inicio: martes 5 de junio Fin: viernes 15 de junio


  • AE: 3 créditos electivos
  • ANI: Electiva de énfasis en Negociación- 3 créditos
  • A&S: 2 créditos electivos
  • AMLI: 3 créditos electivos
  • EYFI: 2 créditos electivos
  • Psicología: Electiva profesional de 3 créditos
  • Ingenierías: Electiva de 2 créditos