At the end of the course participants will have a thorough understanding of what creativity is, what creativity blocks are and how and why creativity techniques work.

They will have used all the techniques to develop new creative business ideas and develop those ideas to final project proposals. The course comes along with all the theoretical background needed to develop creative ideas. It is complemented by workshops and facilitated group works. In this group works, participants will have the chance to develop their ideas in a team and work out a project proposal in accordance with the slogan of the course: “From a creative idea to successful marketing”.

Temas Principales

Creativity in individuals

  • Human traits in creativity intelligence, personality, perception and their link to creativity
  • Creativity blockers
  • Creativity techniques for individuals

Creativity in teams

  • Team dynamics
  • Idea generation in teams
  • Creativity techniques in teams

Creativity in organizations

  • Business plan development
  • Communication of ideas in teams and organizations
  • Presentation methods in organizations
Hesamedin Ostad, Ph.D
Vienna University of Technology

Claudia Umanzor Zelaya
Universidad de La Sabana

 Idioma: inglés   No. horas: 32

 Horario: 9:00 a.m. a 12:30 m. y de 1:30 p.m. a 4:30 p.m.

 Inicio: martes 5 de junio Fin: sábado 9 de junio

Asesorías a Proyectos Finales

  • Inicio: martes 12 de junio
  • Fin: viernes 15 de junio
  • Horario: 9:00 a.m. a 1:00 p.m.


  • AE, ANI, AMLI, A&S y GAS: Creatividad, Innovación y Diseño de Producto y Servicio - 3 créditos
  • EYFI: 2 créditos electivos