This course is intended with to provide its participants with a foundation of what entrepreneurship is and what kind of entrepreneurs they are, utilizing several case studies. During the course, participants will assess their own entrepreneurial idea and develop tools towards preparing a successful business model. In the second part of the course, participants will be provided with tools on how to write an effective business plan and how to pitch to investors utilizing several Shark Tank videos.

At the end of the course participants will be able to pitch their idea and to put themselves in the role of Sharks (investors) when not pitching. Students are expected to develop their own ideas and to contribute to the discussion while applying the concepts, examples, tools, and frameworks to the development of their business plans and also to complete a series of mini assignments.

Temas Principales

  • Foundations of entrepreneurship and entrepreneur types
  • Creative ways to overcome obstacles to entrepreneurship fallacies
  • Opportunity recognition and the importance of a mission statement 
  • Feasibility analysis
  • Critical Success Factors
  • Business Model Canvas
  • What to do before launching a lean start-up
  • Entrepreneurship stages of growth and funding
  • Technology Commercialization: from Lab to Market
  • Importance of IP and Patent Landscapes
  • Delivering a Pitch

 Idioma: inglés   No. horas: 36

 Horario: 9:00 a.m. a 1:00 p.m.

 Inicio: martes 4 de junio Fin: viernes 14 de junio

Miriam Gillett-Kunnath, Postdoctorado
Syracuse University, USA


  • AE: Espíritu Emprendedor – 2 créditos
  • ANI: Electiva General – 2 créditos
  • AMLI: Espíritu Emprendedor – 2 créditos
  • A&S: Electiva – 2 créditos
  • EYFI: Electiva de Emprendimiento – 2 créditos
  • GAS: Espíritu Emprendedor – 2 créditos