This course will introduce participants to analytical frameworks that assist managers in formulating business and corporate strategies. We assume that firms generally seek to maximize profits and explore how they can strategically deploy their distinctive resources and capabilities to achieve this.

The course covers some of the most fundamental challenges companies face as they strive to gain and sustain competitive advantage. These include creating and defending attractive market positions, entering and exiting product and geographic markets, and managing technological change. Participants will learn how to apply widely used frameworks and theories to address these challenges.

Temas Principales

  • Strategy management framework
    • What is Strategy
    • Industrial Organizational (IO) Model
    • Institutional-Based Competitive Advantage
    • Firm Resource-Based View (RBV) approach
  • Competitive advantage/Industry attractiveness
  • Business strategy vs Corporate Strategy
  • Competitive Dynamics
  • Blue Ocean Strategy – conceptual framework
  • Types of Strategy
    • Integration, Intensive, Defensive, Diversification and Porter’s 5 Generic Strategies
  • The Strategy - Formulation Analytical Framework
    • EFE, CPM, IFE Matrix
    • SWOT, SPACE, BCG, IE, and Grand Strategy Matrix
    • QSPM Quantitative Strategic Planning Matrix

 Idioma: inglés   No. horas: 56

 Horario: 9:00 a.m. a 1:00 p.m.

 Inicio: martes 4 de junio Fin: jueves 20 de junio

Jay Lee, Ph.D
California State University, USA

Marcela Chávez
Universidad de La Sabana, Colombia


  • AE: Direccionamiento Estratégico - 3 créditos
  • ANI: Direccionamiento Estratégico - 3 créditos
  • AMLI: Direccionamiento Estratégico - 3 créditos
  • A&S: Electiva - 2 créditos
  • EYFI: Electiva - 2 créditos
  • GAS: Electiva - 3 créditos

Nota: La nota final de este curso corresponderá en un 50% a la evaluación del profesor Jay Lee y un 50% a la evaluación de la profesora Marcela Chávez.